How To Become A Better Salesperson By Changing Your Attitude

In my previous post I talked about the 6 prerequisites for selling your product. In this post I'll focus on the first thing you need to do in order to become a better salesperson - changing your attitude towards what it really means to be a successful salesperson. 

Being a good salesperson doesn't mean being manipulative 

6 Prerequisites For Selling Your Product

One of the most important skills every entrepreneur must have is being able to sell his or her product. If you can't sell what you've built, then it isn't worth anything. And it doesn't really matter whether it's a product or a service, whether you're selling online or offline, and whether you're selling to consumers, small businesses or huge enterprises. In all instances, you need to convince someone to take money out of their pocket and choose YOUR solution. 

So the big questions is: what does it take to sell a product? Apparently, the answer is much simpler than most entrepreneurs think. In this post, I'll describe the basic prerequisites for selling a product - any product. In my next posts I'll get into more details and techniques, as well as share with you a few great resources to help you improve your selling skills.  [You can get the next post directly to your inbox by joining the Founders' Guidebook mailing list.] 

So here are the basic 6 prerequisites for selling any product or service:

Finding A (Techie) Co-Founder

Finding the right co-founder is a tough task. Finding a technological co-founder is even harder, since non-techies don't know how to evaluate one's technological skills. In the presentation below, you'll find some tips for finding a co-founder, and especially a technological one. You'll also find some tips on outsourcing your development, in case you decide to proceed in this path until you find your perfect techie co-founder. So here you go...

Click here if you have a problem viewing this presentation (on iPhone or iPad)
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The 4 Most Common Financial Models Of Distribution Channel Deals



This is the third post out of a series of three posts about distribution channel deals. On the first post I explained what are distribution channels and why they are so powerful. On the second one l elaborated on the different types of distribution deals and how they are structured. On this post I'll describe the four most common financial models of distribution channel deals. So here we go...

What Are The Different Types Of Distribution Channel Deals?

This is the second post out of a series of three posts about distribution channel deals. In my previous post I explained what are distribution channels and why they are so powerful. On this post I'll elaborate on the different types of distribution deals and how they are structured. I'll explaining the three archetypes of deals from the customer's perspective and the marketing perspective. 

What Are Distribution Channels And Why Are They So Powerful?

The number one failure factor of web and mobile startups is lack of traction. The most traditional way to get people to know about your app is by using traditional and guerrilla marketing. However, there's a great shortcut that for some reason many startups don't use. This shortcut is building distribution channels. On this post I'll explain what distribution channels are and why they are so powerful. In my next post I'm going to elaborate on the different types of distribution deals. You can get the next post directly to your inbox by joining the Founders' Guidebook mailing list

So let's start with understanding what distribution channels are, especially when it comes to web and mobile products or services.